A guy I was out on a date with recently asked me which cologne for men I thought was the most attractive and sexiest one. I realized I had a lot to say on this topic and decided to share it! For those who want a quick answer, there is research to back up which scents men and women find most attractive to each other. In general, men tend to be attracted to scents like vanilla, cinnamon, and a combination of pumpkin pie and lavender (yes seriously) on women. Women, on the other hand, are most attracted to the scent of musk in men--in fact we are 1000 times more sensitive to the scent of musk than men are! There is something deeply primal about fragrance. Our sense of smell is the only sense processed directly by the brain and it's processed quickly. Other senses must travel through neurons or the spinal cord before conscious interpretation, but not scent. It goes directly to the part of the brain linked to emotion and motivation, which explains why scent can take you back to a specific memory or point in time immediately. It's why certain essential oils like mint or orange can energize and motivate you so quickly and effectively. If you've always wanted to know how to select a fragrance and use it but felt overwhelmed by the perfume counter, this article is for you. I want to share with you three steps for choosing a Signature Fragrance that inspires YOU and best conveys the message of who you are to the world.